About LOF

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Dear girls,

Welcome to LOF, the fashion store run by stylist Kim and mother Carla. Our motto is: “Fashion is FUN!”

Locally and abroad we hunt down the best fashion must-haves and brands. This selection process keeps us busy all week and is a great pleasure every time. You can shop complete looks, both online and in our cozy boutique. We also have great specials, self-designed collections and collaborations.

We wish you a lot of fun shopping at our super cute new website :-))))
Love, Carla & Kim

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Meet the team,

The success story of LOF began in 2011 as a styling boutique. As mother and daughter we provided great complete styled looks. All easily accessible and in one place. We styled famous Dutch people, photo shoots and TV programs. Because of our Facebook page we gained a following and received much praise  :-)). Visitors from around the country came to our small boutique. This gave us the energy to keep surprising you with our weekly inspiring collections following the latest trends.

We had a wide reach due to our lovely and supportive audience and because of media attention. In 2016 LOF even was part of a reality program on NPO3 “Niet Lullen Maar Poetsen”.

Meanwhile, we have grown and so has our team. We are a team of nine girls and two great great man :-)). Many requests for a webshop from people around the world  finally made us decide to start selling online. This led to an additional “Webshop Team” which concentrates entirely on the webshop: from the design to customer support.


Do you want to meet our LOFly team? Please scrol down ;-))))[/vc_column_text][vc_text_separator title=”Team Boutique” el_class=”lof-seperator”][vc_single_image image=”609″ img_size=”full” alignment=”center”][/vc_column][/vc_row][vc_row][vc_column][vc_text_separator title=”Team webshop” el_class=”lof-seperator” css=”.vc_custom_1467276586061{padding-top: 10px !important;}”][vc_single_image image=”610″ img_size=”full” alignment=”center”][/vc_column][/vc_row][vc_row el_id=”in-de-media” css=”.vc_custom_1472124492302{padding-top: 70px !important;}”][vc_column][vc_column_text]

Media appearances

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Dutch articles

OogopKralingen.nl – Moeder en dochter runnen samen de succesvolle LOF Fashion Boutique. Vanwaar het succes?

ShoppingNieuws.com – Lof Fashion Store Rotterdam

MetroNieuws.nl – Rijen dik voor opening LOF boutique in de Lusthofstraat

LovedbyMyrthe.nl – Mom of the week: Kimberly Beau[/vc_column_text][/vc_column][/vc_row][vc_row content_placement=”middle” el_id=”happy-customers” css=”.vc_custom_1472145166056{padding-top: 70px !important;}”][vc_column width=”1/2″][vc_column_text]

Happy Customers

Here you see a collage of our Happy Costumers.
Don’t forget to tag us on Instagram or send us your photo to [email protected]. And win a shopping voucher :-)))[/vc_column_text][/vc_column][vc_column width=”1/2″][vc_single_image image=”1067″ img_size=”large”][/vc_column][/vc_row]